Author Archives: Mary Juetten

Traklight has a new look and feel, just about eight months after our initial launch last Oct 30th. This project was months in the making and not just from a technical point of view. Biggest lesson learned, our village includes customers; members; Trakers; Advisory Board; Traker spouses, children, and pets; affiliates; and again customers andContinue reading “It Takes A Village To Re-Launch A Website”

GUEST BLOG POST  -Joy Schoffler The number of entrepreneurs who are turning to crowdfunding to raise capital and launch their projects is increasing rapidly. In a recent report by industry analysts Massolution, it was reported that crowdfunding grew by 81 percent worldwide and with total funds raised exceeding $2.7 billion in 2012. While there seemsContinue reading “Increase Your Social Capital: 5 Tips for a Successful Crowdfunding Campaign”

There has been much written about the need to get started with equity-based crowdfunding because otherwise the necessary deal flow will be noticeably absent when the SEC promulgates the rules. 100% Agreed. However, whether it is a Kickstarter or Indiegogo rewards based campaign or preparing your company for equity crowdfunding using one of the newContinue reading “Practice Safe Crowdfunding”

Check out The Inventor’s Notebook, written by Traklight’s intern, Mrigank Mishra, on the Women Inventorz Network blog. Feedback on this articles and recommendations for future articles welcome!

Here at Traklight we like to pride ourselves on understanding the needs of our clientele. Even though we can’t deliver on each and every need we sure can point you in the right direction. That is the focus of our Spotlight posts. We will regularly be spotlighting a stellar company from our IP Cloud andContinue reading “Spotlight On PADT”

Everyone knows who Mark Zuckerberg is; the billionaire entrepreneur who started Facebook, one of the most visited sites on the Internet. He is an inspiration to entrepreneurs all over the world who are looking to launch the next big thing, a regular Joe who started with nothing and got everything. Well, I guess that’s notContinue reading “Learning How to Protect your Intellectual Property From Facebook”

Who knew this question could have so many answers? This question comes up more than you would think but maybe because I live in the startup world where scrappy entrepreneurs are looking for collaborators, co-founders, and capital. At a recent local Friday Lunch Friday Phoenix event, a founder asked if she should carry her NDAContinue reading “To NDA or not to NDA?”

Funny how earlier this morning I was laying in bed thinking to myself maybe I won’t work today. I spent all of last night counting my heart beats/minute as I lay in bed willing myself to sleep, hoping this sudden surge in pulse due to typical entrepreneurial issues would subside. I woke up in oneContinue reading “Holy cow we WON!”

I was sitting in the company bullpen “working” away while our CEO and Director of Client Engagement were discussing strategy on a lead they were pursuing, when all of a sudden I was interrupted and asked point blank if my blog was completed because it was due today! My only defense was to act asContinue reading “So your Spouse is a Founder…”

For eight weeks, from January to March, approximately 2,000 SUCCESS readers challenged themselves and their small businesses by participating in the 2nd annual Start Small Win Big contest. In April they submitted their results to the judging panel of SUCCESS editors and small-business expert JJ Ramberg, who hosts MSNBC’s Your Business, a weekly show devotedContinue reading “Success Magazine’s ‘Start Small, Win Big’ Names Traklight A Finalist”