Social media is a great way to connect to a large audience. It allows for individuals and companies to share content with people all over the world. But the inherent danger that comes with such a large audience is the increased number of people who might misappropriate your creations. The relative anonymity that you can find online emboldens many to steal video, audio and pictures from others. Now Facebook is introducing a tool to try to combat copyright infringement on the platform.
The social media giant has announced its new Rights Manager tool in its efforts to crack down on misuse. The tool would more easily allow for content creators to flag instances of copyright infringement.The platform would also allow for different actions based upon the number of violations and who the violators are. Additionally, creators would be able to identify others allowed to use their content, as well as allowed types of usage for each video.
The effort to shore up these violations comes in concert with increased efforts to push users to use Facebook’s video and streaming capabilities. Facebook has previously come under fire for allowing “freebooting”, a practice where users take copyrighted material from YouTube without permission and share it to Facebook.
One of the biggest challenges that platforms such as Facebook and others that offer streaming services is monitoring what is streamed. Live streaming presents the opportunity for individuals to stream pay-per-view events such as mixed martial arts, or other content that exists behind a pay wall, like Game of Thrones, to audiences for free. Rights Manager is supposed to be able to detect the streaming of copyright material and shut the feed down.
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