Author Archives: mwillee

A language challenge for the day: Every time you find yourself about to say, “blah blah blah BUT…,” stop and replace “but” with “and.” I’d also challenge you to not to have the word “you” in the sentence either (for example, “…blah blah blah, YOU should have;” “…blah blah blah, YOU need to;” or my favorite, “blahContinue reading “Your Daily Language Challenge: No “Buts” and No “Yous””

I woke up on April 4th and realized I had a podcast to do in the next 45 minutes. Through the power of Gmail search I pulled up the requirements—“Be prepared to talk about one problem you are having.” Just one? I started by asking our CFO what he thought I should talk about andContinue reading “Traklight’s First Commercial: Podcast Idea Comes To Life”

Not everything can be trademarked. Understanding how they work and what can or cannot be trademarked can be a slippery and dangerous slide down the rabbit hole. After the Boston Marathon Bombing in 2013, several companies made an attempt at trademarking the slogan that emerged from the tragedy – “Boston Strong”. The US Patent and TrademarkContinue reading “Two Tragedies Bring About Trademark Applications”

One of the thrills of following baseball in the modern day is the ability to follow your team’s every move, day in and day out, through a variety of media. But for a number of fans, their options have just decreased by one. Major League Baseball Advanced Media (MLBAM) has requested that iTunes remove aContinue reading “Baseball Shuts Down Podcasts Over Trademark Infringement”

There are undoubtedly a myriad of thoughts running through the mind of any young man who achieves his boyhood dream and gets drafted into the National Football League (NFL): Am I going to start right away? What should I buy with my first big paycheck? Do I have to go to Jacksonville, or can IContinue reading “Johnny Manziel Seeks Trademark On “The House That Johnny Built””

 

Previously in our Taking the Scary Out of Startup series, we discussed “Leader = vision + passion + unending drive.” Today’s topic highlights the need to identify and protect intellectual property (IP) as a must do. But this is not an area where you would think that we at Traklight would have needed help. From dayContinue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 3”

This is a guest blog by Melinda Byerley, Co-Founder and CEO of Vendorsi, a software research tool to help companies avoid the hassles of finding, choosing, and using software and services. 

Since his beginnings in 1954’s Gojira, Godzilla has become one of film’s longest-lived and most loved monsters (to the extent that monsters can be loved). In the 60 years since his inception, he has managed to withstand attacks from the world’s military might, battles with fellow monsters, and poorly conceived remakes. He has proven resilient enoughContinue reading “Godzilla Celebrates 60 Years of Brand Protection”

A virtual-reality hardware firm might soon find itself in an all-too-real courtroom after accusations of intellectual property theft.