Author Archives: mwillee

I started working with Traklight in December of 2013. My initial introduction was by email, and my interview by Skype. I had never worked remotely before and was apprehensive regarding how it would work. How would they know I was really working? How would I know if they thought I was getting the job done? CouldContinue reading “Startup Advice: The Pros and Cons of Working Remotely”

Previously in our Intellectual Property (IP) Best Practices series, we introduced step two to maximizing your IP: Protect. Please check back every Monday for the next step in this series. People tend to forget about intellectual property (IP) after registering it once–a mistake that can cost dearly. As we discussed in our previous blog aboutContinue reading “IP Best Practices: Managing Intellectual Property, Step 3”

Trademarks are an essential way to protect your intellectual property (IP) so you can market your goods and services under your brand. However, if you have ever gone through the trademark registration process, you know the challenges in trying to find out whether the idea is already protected. Trademark applications are not cheap and theContinue reading “Streamlining the Search Process for Trademark Registration”

Previously on our Taking the Scary Out of Startup series, we discussed how plan and focus are key elements to achieving your ultimate goals.

This is a guest blog by Ian Monat, Owner of Monat Technologies. When the catalytic converter was stolen off his truck he made it his mission to “protect vehicles across the US and UK from catalytic converter theft with the best security solutions on the market”: The Catlock. One of my favorite 80’s comedies isContinue reading “Unzipping the Trade Dress”

Previously in our Intellectual Property (IP) Best Practices series, we introduced step seven to maximizing your IP: discovering employee created IP. Please check back every Monday for the next part in this series. Conducting regular intellectual property audits is integral to a successful IP strategy. A company is comparable to a living organism: if taken care ofContinue reading “IP Best Practices: Regular Intellectual Property Audits, Step 8”

As a trademark owner, you may wonder whether it is possible for you to register trademarks without an attorney. You will be happy to hear that the answer is yes, although, as with all things legal, it is important to understand some of the basics in order to avoid more costly legal assistance down theContinue reading “Do You Want to Register Trademarks without an Attorney?”

Last week’s Traklight on Forbes series highlighted four fantastic tips on a startup’s most valuable assets in Mary’s blog titled “Advisory Board Members Talk IP And Investing In Early-Stage Companies“. Check back every week for more content. Thanks for reading! Mary Juetten recently attended the second annual SXSW V2V conference, where she participated on a panel thatContinue reading “Forbes Update: Alternative Startup Funding From SXSW V2V”

Do you have an idea that’s been sitting around your company with easy accessibility. Do you know how to protect your idea from being stolen? Taking action to create your intellectual property (IP) strategy and protect your ideas from being stolen is an important aspect of running a successful business. You’re playing risk if youContinue reading “3 Ways to Protect Your Idea from Being Stolen”

Previously in our Traklight Trakers series, we introduced to you Maddie Gildenberg. Today’s feature is Chris. At his first monthly Traker meeting, Chris proved his Traker committment when he recited our cultural values off-the-cuff. Kudos! Emily: What did you learn about IP before you started at Traklight?Chris: This I can honestly answer very simply… NO. It wasContinue reading “Meet Chris, Traklight’s Developer”