Author Archives: mwillee

Last week’s Traklight on Forbes series highlighted four fantastic tips on a startup’s most valuable assets in Mary’s blog titled “Advisory Board Members Talk IP And Investing In Early-Stage Companies“. Check back every week for more content. Thanks for reading! Mary Juetten recently attended the second annual SXSW V2V conference, where she participated on a panel thatContinue reading “Forbes Update: Alternative Startup Funding From SXSW V2V”

Last week’s Traklight on Forbes series highlighted four fantastic tips on a startup’s most valuable assets in Mary’s blog titled “Should Startups Really Skip Legal Protection?”  Check back every week for more content. Thanks for reading! For this week’s Forbes post, Mary consulted Traklight’s advisory board members Barbara Clarke and Nnamdi Okike, both with investment portfolios featuringContinue reading “Forbes Update: Advisory Board Members Talk IP Strategy”

Previously in our Traklight Trakers series, we introduced to you Maddie Gildenberg. Today’s feature is Chris. At his first monthly Traker meeting, Chris proved his Traker committment when he recited our cultural values off-the-cuff. Kudos! Emily: What did you learn about IP before you started at Traklight?Chris: This I can honestly answer very simply… NO. It wasContinue reading “Meet Chris, Traklight’s Developer”

If you have a small business, intellectual property (IP) protection might not be at the top of your priority list. Perhaps because you don’t see yourself as vulnerable to having IP stolen. The truth is that all businesses big and small are vulnerable to IP theft; but small businesses frequently ignore IP protection out ofContinue reading “Small Business IP Protection Against Overseas Theft”

Previously in our Intellectual Property (IP) Best Practices series, we introduced step six to managing your IP: well-drafted agreements. Please check back every Monday for the next step in this series. Intellectual property (IP) is continuously created in all innovative companies so if a proper discovery and disclosure protocol is not in place, employees mayContinue reading “IP Best Practices: Discover Employee Created IP, Step 7”

Do you have an idea that’s been sitting around your company with easy accessibility. Do you know how to protect your idea from being stolen? Taking action to create your intellectual property (IP) strategy and protect your ideas from being stolen is an important aspect of running a successful business. You’re playing risk if youContinue reading “3 Ways to Protect Your Idea from Being Stolen”

Every July, thousands of pop culture enthusiasts descent on San Diego to take part in what has become the preeminent event in geek culture: San Diego Comic-Con. Fans come looking for merchandise, panel discussions, and the latest news on all their favorite franchises, and entertainment studios are more than willing to oblige in an effortContinue reading “Trademark Infringement Battle of the Comic-Cons”

Dr. Dre is the second richest rapper alive after the lucrative acquisition of Beats Electronics by Apple. Apple bought the company back in May, its first acquisition, for a whopping $3 billion. Beats entered the market in 2005 gaining popularity after being plugged into music videos by top hip hop artists. It is known forContinue reading “Bose v. Beats: Noise Cancellation Giants in Patent Infringement Suit”

Previously on our Taking the Scary Out of Startup series, we discussed how important content is to building your business; after all, content is king. Become an Expert No one wants to consciously purchase from a second best or third tier company! You need to step up your game in order to dominate as aContinue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 15”

Intellectual property theft continues to be an expensive business problem around the world, costing businesses billions of dollars. While you might have some of it protected already, what happens when one of your employees decides to move on to another company and clandestinely takes some of your intellectual property (IP) with them? It is aContinue reading “Protect Against Ex-Employee Intellectual Property Theft”