Author Archives: mwillee

Last week’s Traklight on Forbes series gave some Words Of Wisdom From Entrepreneurship Coach Francine Hardaway. Check back every Thursday for more content. Thanks for reading!

“Wow, this arugula, golden beet salad with pecan dust and goat cheese mousse sure looks delicious. I’m guessing the world will think so, too!” Restaurant diner whips out smart phone, adjusts plate and table settings appropriately, and takes a series of pictures—with the flash, without the flash. Diner then opens Instagram, applies the appropriate filtersContinue reading “To #Foodporn or Not to #Foodporn: Chefs, Food Photography, and IP”

This is a guest blog by Danny Swift, LicenseSure LLC Intern, with guidance from Patricia A. Harris, Esq., Founder and CEO of LicenseSure LLC. LicenseSure provides business formation and licensing compliance services for design professionals throughout the US. A/E businesses must conform with both business and licensing rules in every state in which they have aContinue reading “What Architects and Engineers Need to Know about Intellectual Property”

We all like to keep up on the latest movies, whether they are action, drama, comedy, or the binary work of Nicolas Cage. And chances are, you’ve come across someone who may get these movies in a less-than-legal fashion, whether it be pirated DVDs or torrent file sharing. Undoubtedly, these people and many others like themContinue reading “Yes, Movie Piracy Is a Form of Intellectual Property Theft”

Previously on our Taking the Scary Out of Startup series, we mentioned why having a roadmap for your business is key. Have Healthy Skepticism We all need a balance of personalities on a team and more about that in next week’s twentieth and final blog in our Taking the Scary Out of Startup series. HealthyContinue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 19”

In this segment, Mary describes the difference between rewards-based and equity crowdfunding. Though equity crowdfunding is not yet legal, the JOBS Act of 2012 will have more to say about the rules once those are released. Many states in the US already have their own specific rules for crowdfunding in general. As always, Traklight encouragesContinue reading “Crowdfunding Discussion on Arizona Horizon Eight”

Last week’s Traklight on Forbes series introduced 5 CEOs who talked about innovation and commercialization. Check back every Thursday for more content. Thanks for reading! Hear from an investor’s perspective how entrepreneurs should position their company to increase the valuation of their company and be more appealing to gain more investment opportunities. Mary Juetten interviews Francine Hardaway––startup marketerContinue reading “Forbes Update: Words Of Wisdom From Entrepreneurship Coach”

The ALS Ice Bucket Challenge took America by storm a month ago and has since gained momentum internationally as well. Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease, is a debilitating illness that affects nerve cells in the brain and the spinal cord. The progressive degeneration eventually leads to death and there isContinue reading “Ice Bucket Challenge Trademark Controversy”

I’ve never been to a hackathon. To be honest, I’ve never experienced anything quite like it. I couldn’t believe that some of the participants hadn’t slept in 36 hours because they were still all furiously typing away, smiling and laughing with each other! But why would any of these young coders, developers, and entrepreneurs careContinue reading “What a Hacker Taught Me about Intellectual Property”

Imagine: You’re an entrepreneur working hard in the lab or slaving over a hot yellow legal pad coming up with the next big idea; the next invention that is going to change everything. Finally you arrive at the solution! You rush into the streets, into a grocery store and shout it out at the topContinue reading “Protect Your Idea or Invention without Breaking the Bank”