Author Archives: mwillee

For social media fans, Twitter is a great tool for staying informed on the latest news, sharing your personal adventures with your followers, or getting in fights with strangers (maybe that last part isn’t so great). And because Twitter has become a huge platform, with 271 million active monthly users, third parties are quick to integrateContinue reading “TwitPic Learns a Trademark Lesson the Hard Way”

Previously on our Taking the Scary Out of Startup series, we introduced the concept of having healthy skepticism.   Have Focused Fun! Traklight is the second startup for me but the first I have founded. That being said, it is no different than other places I have worked in that fun at work is mandatory.Continue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 20”

Previously in our Traklight Trakers Series, we introduced you to Chris Platt. Today’s feature is Erik. When we interviewed Erik for this internship position, we did a little research to review his social media posting skills (as an intern with Traklight, you must possess an understanding of social media so that you can write socialContinue reading “Meet Erik, Traklight’s Intern”

Last week’s Traklight on Forbes series gave some Words Of Wisdom From Entrepreneurship Coach Francine Hardaway. Check back every Thursday for more content. Thanks for reading!

Last time on MSNBC, Mary Juetten shared her thoughts about 4 common IP misconceptions on JJ Ramberg’s show, The Business War Chest. This time, Mary and JJ delved into a segment on trademarks and five important things you need to know before applying for a trademark.

Clear definition and protection of intellectual property (IP) is a must for startups, and yet as a new business it may be difficult to determine what should be protected. Here are a key few items to consider in planning stages:

College football is one of America’s most popular sports, and it affords the young men who play it the opportunity to become household names before they even reach the legal drinking age. From the greats of yesteryear like Archie Griffin, Herchel Walker, and Doug Flutie, to more recent icons like Tim Tebow and Johnny Manziel,Continue reading “Add Trademarks to the “Trill” List”

Last week’s Traklight on Forbes series shared 5 Tough Lessons from Fundraising. Check back every Thursday for more content. Thanks for reading!   When you’re first starting a business, becoming a thought leader in your industry is probably the last thing on your mind. But as we see the increased use of inbound marketing and content distribution swayContinue reading “Forbes Update: 7 Tips For Thought Leadership On A Startup Budget”

This will be Traklight’s last webinar. Don’t fret, because we will still be cranking out useful content for you in another form. Who better to end our monthly webinar series with a bang than Jennifer Hill, Co-Founder of Sixty Vocab? Mark your calendars for September 30 at 11 AM. 

Did you catch last night’s season premeire of Shark Tank? If you have been busy working out the details of your innovation, you may not have had the opportunity to tune into this popular TV show on which entrepreneurs seek investments from five self-made multi-millionaires and billionaires. If you have watched the TV show, thenContinue reading ““I’m In”: Why Entrepreneurs Use Patents”