Author Archives: mwillee

The Indian Prime Minister, Narendra Modi, ended his US tour on October 1st following a packed Madison Square Garden speech and successful visit to the White House. Out of the many things on the agenda, intellectual property (IP) seemed to be a major consideration. He planned to encourage more foreign investment from America with hisContinue reading “Indian Prime Minister Proposes Intellectual Property Changes”

Previously in our Traklight Trakers Series, we introduced you to one of our Administrative Interns, Erik Kuper. Today’s feature is our other intern, Eric. Eric was born in Plano, Texas, a city just north of the Big-D. Hardly calling himself a Texan as he only lived in the Lone Star State for several months, Eric hasContinue reading “Meet Eric, Traklight’s Intern”

Among the many questions about intellectual property (IP) rights, one of the most interesting I’ve come across is, “Are pictures of money copyrighted?” Sure, we’ve all had fleeting thoughts of printing out our own money and retiring to a beach somewhere to live like royalty, before the realities of things like prison and more prisonContinue reading “Are Pictures Of Money Copyrighted?”

Jennifer Hill of SixtyVocab recently presented her webinar “Taking the Plunge Into Entrepreneurship: How to Dive in Intelligently.” For those who weren’t able to watch the live version, we have the recording and slides available below. Note: While this is a good overview of Jennifer’s presentation, we recommend you read the slides and especially listenContinue reading “Webinar Recap: Taking the Plunge Into Entrepreneurship”

Why should you pay attention? Your performance as an entrepreneur directly depends on your ideas and how you execute them. Designing new products, coming up with new services, and creating an image for your business is hard work. It is important to protect your ideas so you can reap the rewards of this hard work.

Last week’s Traklight on Forbes series reviewed how important it is to Pay Attention to Innovation and Intangibles. Check back every Thursday for more content. Thanks for reading! When you’re first to market, it can be more challenging to get others to understand and appreciate your idea. There’s a lot of education of your audience involved. In Mary’sContinue reading “Forbes Update: An Entrepreneurial Journey of Being First to Market”

Clear definition and protection of intellectual property (IP) is a must for startups, and yet as a new business it may be difficult to determine what should be protected. Here are a key few items to consider in planning stages:

College football is one of America’s most popular sports, and it affords the young men who play it the opportunity to become household names before they even reach the legal drinking age. From the greats of yesteryear like Archie Griffin, Herchel Walker, and Doug Flutie, to more recent icons like Tim Tebow and Johnny Manziel,Continue reading “Add Trademarks to the “Trill” List”

Last week’s Traklight on Forbes series shared 5 Tough Lessons from Fundraising. Check back every Thursday for more content. Thanks for reading!   When you’re first starting a business, becoming a thought leader in your industry is probably the last thing on your mind. But as we see the increased use of inbound marketing and content distribution swayContinue reading “Forbes Update: 7 Tips For Thought Leadership On A Startup Budget”

Last time on MSNBC, Mary Juetten shared her thoughts about 4 common IP misconceptions on JJ Ramberg’s show, The Business War Chest. This time, Mary and JJ delved into a segment on trademarks and five important things you need to know before applying for a trademark.