Author Archives: mwillee

Since the dawn of recorded history (or at least since the advent of cable news), there has seemingly always been a looming existential threat poised to bring an end to humanity. Plagues, wars to end all wars, ska music…all have come and gone and seen civilization still standing. Nonetheless, there is a cottage industry builtContinue reading “Intellectual Property Rights And Your Impending Doom”

Last week’s Traklight on Forbes series was an Interview with Digital Agency ONE400 on how to start small and have a big impact with your business. Check back every Thursday for more content. Thanks for reading! If you’re a regular Traklight blog reader, you may be wondering why we didn’t have our Forbes blog update for you yesterday.Continue reading “Forbes Update: CodeX Demo Event on Legal Technology”

This is a guest blog by Paul Niemann that was originally published on MarketLaunchers.com, a resource for inventors to build their own web page. Plus, it can be seen by companies who search MarketLaunchers.com’s invention database for new products.   Why were Xerox, Monopoly and Pepsi initially considered failures? “I think there is a world market for maybe fiveContinue reading “Xerox, Monopoly, & Pepsi: A Motivational History Lesson for Inventors”

The Greek philosopher Heraclitus once said, “Nothing is constant, but change.” This applies markedly to the fashion industry. Style is a constantly evolving phenomenon. We laughed at the clothes our parents wore but it’s not long till our children start mocking the clothes we wear. Each generation etches its own signature in the ebbs ofContinue reading “One Shoe to Rule them All: Converse All-Star’s Trademark Dispute”

So you have successfully created your first music album and you want to start generating some money from it with music royalties. Royalties come in different forms. As the owner of the intellectual property in the music you have created, you can create different streams of income by licensing different rights to your licensees. HereContinue reading “Intellectual Property for Musicians: Types of Royalties in Music”

You’ve heard people talk about intangible assets and why it’s important to protect your intellectual property (IP), as well as why you should protect it from the time you have the idea (not after you get into business). Have you ever asked yourself, “So what? Why is it important to me as a small businessContinue reading “3 Reasons Why You Should Protect Your Intellectual Property”

Data security is one of the foremost concerns of our current digital age. With so much of our lives being hosted online, databases are a treasure trove of personally identifiable information for hackers. We like to believe that companies take the best measures possible to protect that information, and perhaps that’s true, but there areContinue reading “Data Security: Are Your Files Secure?”

Last week’s Traklight on Forbes series interviewed Fitlogic Founder and CEO Cricket Lee on her Entrepreneurial Journey of Being First to Market. Check back every Thursday for more content. Thanks for reading! Mary Juetten’s most recent Forbes post recounts her interview with Allen Rodriguez and Eva Hibnick, Co-Founders of ONE400, saw a need in the legal industry. TheyContinue reading “Forbes Update: Start Small and Have a Big Impact with Your Business”

If you have been anywhere near Traklight or its members, protecting and leveraging your intellectual property (IP) has probably been drilled into your head so many times you have started reciting ‘work for hire’ and non-disclosure provisions in your sleep. Although there are many advantages to protecting your IP, let’s delve into how you canContinue reading “Be Smart About Licensing your Intellectual Property”

My grandmother once told me that life without perspective leads you to have an unfulfilling life – always believing that the grass IS greener on the other side. The connection to IP? You. Our customers—from inventors and startups to small businesses and attorneys—continue to help us define and refine how Traklight can help you. EveryContinue reading “Hey Small Business Owners: How Is Intellectual Property Defined?”