Author Archives: mwillee

Charles Dickens hit the nail on the head when he said, “It was the best of times, it was the worst of times.” That quote truly sums up Traklight’s 2014, as we had some amazing successes as well as some stunning setbacks. But that is the nature of an early growth company; it’s a rollercoasterContinue reading “Confessions of a Business Owner | 3 Lessons Learned in 2014”

Why Care About Document Sharing In today’s world, you can never be too careful. The process of protecting your intangible assets, including your intellectual property (IP), can turn into a confusing, overwhelming, and expensive process. But it is a vital element necessary to all businesses. Here at Traklight, we understand your concerns when it comes toContinue reading “What makes Traklight’s IP Vault different from other cloud storage?”

Everything in our lives need maintenance, whether it’s exercising your body, giving your car a tune up, or assessing the health of your business—more specifically their intangible assets. Unfortunately, many entrepreneurs do not fully understand the value of their current and potential intangible assets. Failing to identify those assets, including your intellectual property (IP), couldContinue reading “Top 3 Intellectual Property Mistakes and How to Avoid Them”

Obtaining a patent not only protects your company but increases your valuation. Given the advantages, it’s no wonder there are dozens of kits and quick online services calling for inventors to file patents. The process of getting a patent with the help of The United States Patent and Trademark Office (USPTO) is relatively simple inContinue reading “How Hard is It to File a Patent Application?”

This guest blog is written by Alon Yamin, Co-Founder of Copyleaks. Copyleaks fights plagiarism and copyright infringement online with advanced technology that works in any language and scans the web to detect if other sites are using your content. You can follow Copyleaks on LinkedIn, Twitter, or Facebook. We’ve all been taught that plagiarism isContinue reading “3 Common Plagiarism Misconceptions and the Relationship to IP”

Sometimes if you hear something enough, you’ll commit it to memory. And when it comes to your business, there are a lot of things you need to remember to keep straight. In the past, Mary Juetten, Traklight Founder and CEO, has written extensively about intangible assets, intellectual property (IP), and raising money for your startup.Continue reading “3 Intellectual Property Tips for Your Startup”

Paramount to the success of any business is its brand, and thus brand recognition. You can have the best product, the brightest employees, and the most upscale offices or stores, but all of that is for naught if no one knows who you are. The most successful companies are able to build their brands toContinue reading “Brand Recognition: The Intangible Asset Supporting Your Business”

Developing a solid intellectual property (IP) strategy is essential for emerging companies preparing for market entrance. Various forms of IP can usually be found in company’s portfolio and identifying these assets based on business goals and assumed future opportunities are at the core of that strategy. The following are a few tips to keep inContinue reading “IP Strategy For Startups”

If running a startup were easy, everyone would be doing it. But for those of you with an adventurous spirit and can-do attitude, we have gathered a collection of recent news and blogs that pertain to running a business. These blogs should help you tackle issues ranging from copyright infringement to intellectual property (IP) theft.Continue reading “Current News In Startup World | Links We Love”

Last week on the Traklight on Forbes series, we shared an interview with Valcu Inc.’s founder and the importance of Disrupting the Legal Industry. Thanks for reading!