Author Archives: mwillee

Why Care About Document Sharing In today’s world, you can never be too careful. The process of protecting your intangible assets, including your intellectual property (IP), can turn into a confusing, overwhelming, and expensive process. But it is a vital element necessary to all businesses. Here at Traklight, we understand your concerns when it comes toContinue reading “What makes Traklight’s IP Vault different from other cloud storage?”

I know it can be annoying or often downright difficult to figure out what is fair use and what is not fair use of copyrighted material, but that never means it is 100% free to distribute or even rebrand it as your own. If you think about it, adhering to the rules of protected intellectualContinue reading “From #Instagood to #Instabad and Back to #Instagood Again”

In today’s increasingly interconnected world, data security is as great of a concern as it has ever been. Even since an enterprising Ferris Bueller altered his attendance records to afford himself a day off, hacking has become far less farcical and far more malicious. From personal information to financial data, seemingly nothing is safe fromContinue reading “Sony’s Copyrighted Material Leaked, Possibly by North Koreans”

Last week on the Traklight on Forbes series, we shared an interview with Valcu Inc.’s founder and the importance of Disrupting the Legal Industry. Thanks for reading!

How to safeguard your ideas or inventions is an important concern for many first time inventors or entrepreneurs. A small business, especially one that is looking to grow, has a lot to consider as they move through the winding roads of business success. Often times, small business owners are concerned about whether or not their innovationContinue reading “3 Effective Ways to Safeguard Your Ideas”

As a startup, you may have limited resources; if you do not, great for you! However, it does not change the approach to your startup from the beginning. Planning and being methodical about your first business steps may seem counterintuitive to what you hear about the startup world. Often the end goal for startups is toContinue reading “Time Is Money: Startups Race Too Fast”

The wide world of intellectual property (IP) can seem a little convoluted and hard to navigate. You hear from one source it’s not a big deal and you can wait on it (we do not agree!), and then from another that it’s one of the most important things to factor in as you start yourContinue reading “Hitting 10 Common IP Myths Like a Wrecking Ball”

You know you need to protect your intellectual property (IP), but how should you go about creating an IP strategy? To help you get started, here are three common mistakes made when creating an IP strategy that you should avoid:

For any athlete looking to achieve global stardom, Michael Jordan stands as the gold standard. In addition to his legacy as the greatest basketball player of all time, he remains a global brand years after his retirement from the game. During his playing career, he starred in television and print ads for countless products, andContinue reading “Grand Jeté to Grand Jury | Jordan Trademark Jeopardized”

Specializing in intellectual property (IP), we often come in contact with people who know they have something unique to protect, but aren’t entirely sure what that is. Cornell University School of Law defines intellectual property as “any product of the human intellect that the law protects from unauthorized use by others.” That definition is accurate, fine, andContinue reading “What is IP for a creative type?”