Author Archives: mwillee

Like Canadian rock legends Bachman-Turner Overdrive, entrepreneurs love “taking care of business”.  But handling all of the tasks related to running a business can be overwhelming, and entrepreneurs don’t have the option of “playing something from the new album,” so to speak.  They have to remain focused and diligent, and avoid falling into the trapContinue reading “Startup Myth #1 – Paperwork Is For After We Go To Market”

Traklight is always striving to offer exciting new features and options for our existing clients as well as new customers. From new questions in our questionnaire to new ways to visualize and understand your intangible assets, we have created a product that allows users to understand what they have now and what steps they needContinue reading “Introducing Our Free Business Risk Assessment”

Since the JOBS Act was passed in 2012, observers have waited for the Securities and Exchange Commission (SEC) to establish rules for equity crowdfunding. To this point, the SEC has yet to release those rules, and in the absence of federal guidance, a number of states have established their own guidelines. Now the state ofContinue reading “Crowdfunding Bill Introduced in Arizona Legislature”

If you’ve just opened a new business, this question perhaps hasn’t crossed your mind yet: Is IP part of your business’s foundation? In order to answer, you might wish to understand your intellectual property (IP) and how it factors into making any money. But before you do that, statistics tell us you probably aren’t payingContinue reading “How Could 64% of Businesses Neglect This One Valuable Asset?!”

Traditional Intellectual Property Lessons Learned Everything is simple in hindsight, am I right? Learn from other people’s experiences in this post. With an interview of ALICE app founders, Mary digs deeper in what this startup went through on the way to producing their product. 

  You asked and we answered During our years of working with entrepreneurs, the idea of a Traklight stamp or score has been raised numerous times. While the reports are informative with detailed information on next steps, we all like a quick, single measure that tells us how we’re doing. Since we relaunched the platformContinue reading “Introducing the TAG: Traklight Assessment Grade”

For the media, the week leading up to the Super Bowl is a barren wasteland of regurgitated human-interest stories. The 24-hour news cycle, desperate to fill airtime and column space, reports on every bit of tedium that flows forth from the mouths of the athletes and coaches. No average viewer could possibly suspect that the playersContinue reading “Marshawn Lynch Appreciates You Asking About His Trademark Application”

There are 500 million photos uploaded to Facebook every day and 40 million photos are posted on Instagram every day. (Source) Impressive figures, but why do they matter? They matter because they represent opportunities, some that have been missed. With tens of hundreds of millions photos uploaded to social media every day, there’s bound toContinue reading “Is the Media Taking Advantage of Your Ignorance of Copyright?”

Ever since the Super Bowl halftime show, the costumed “Left Shark” has gyrated his way into the nation’s heart. Not since a fateful office party has such poor dancing propelled someone to such heights of fame. In the week plus since the big game, “Left Shark” has become an internet meme used for just aboutContinue reading “Katy Perry Copyright Case Jumps The Shark”

Women make up 82 percent of network marketers due to their many awesome abilities. Those amazing capabilities, however, also put women at risk of being ripped off. Let’s say a woman has created a jammin’ anti-aging skin cream with a proprietary blend of herbs. She tests in on herself for two years and then waitsContinue reading “Network Marketing Female Entrepreneurs: What is IP for a Solopreneur?”