Author Archives: mwillee

Traklight has always tried to demysify the legal space for consumers’ benefit, especially when it comes intangible assets and intellectual property. It’s even better when lawyers do the same and truly understand their clients’ needs. Yesterday may have been Mother’s Day, but today we applaud you modern lawyers making make quality content!  Here are ourContinue reading “Modern Lawyers Making Quality Content | Legal Link Love”

If you missed Mary’s webinar “Is Your Business at Risk? 10 Tips to Manage Risk and Maximize Value” with the good people at Early Growth Financial, let me first say shame on you.  But I forgive you. Secondly, you’re in luck, because I have your recap here with all of the highlights on the proceedings.

The most exciting thing to me about last night’s event was the location. While the Pig’s Meow was a wonderful place to be, I was excited by the fact our event was in Phoenix! I was so inspired by the room full of about forty female founders.

Myth 5: Crowdfund first, protect later

If you’ve read our latest ebook on HBO’s Silicon Valley, you know the perils that can arise from issues of ownership and work created while otherwise employed. While a creator can easily separate in their mind the work done for each separate entity and see no contradiction or overlap, the law is less forgiving of suchContinue reading “LifeLock in IP Battle With Former Employee”

I recently had the pleasure of presenting a webinar with Kelly Pacatte, Senior Employee Relations Consultant at TriNet and learned about some new HR risks.   We learned that ignoring these risks, like other business risks, is catastrophic.

Is your small business on track to succeed? How do you know? How do you communicate that knowledge to stakeholders? It turns out that the answer is found in how well you understand your business’s intangible or strategic assets—those assets which you cannot see or touch, but are powerful enough to trip you up ifContinue reading “The Road to Success: How Intangible Assets Are Essential for a Business”

On the surface, the job description of a marketer is to help their company or their client raise awareness of their brand or educate customers in the hopes of generating sales of whatever product they have to offer. So while it’s logical to view marketers as an extension of sales, they’re every bit as inventiveContinue reading “How Can Marketers Be Better at their Jobs? Add Intellectual Property to Your Knowledge Bank”

Risk is something of a mature subject. That’s not to say that risk is solely the providence of people past a certain age, but we become more aware of it as we age and mature. As kids we don’t ponder the idea of our own mortality or the possibility of failure; it’s less that weContinue reading “How to Avoid Business Risk”

This is a guest blog by Mark Oblad, founder and principal developer of Valcu