98% of Trademarks in the U.S. Are Never Registered

Today’s guest blogger is Bennett Collen of Cognate. Only an estimated 2% of trademarks are ever registered with U.S. Patent and Trademark Office. I’m sure this surprises a lot of people, but it’s not a misprint. A full 98% of trademarks don’t have federal trademark protection, and that’s a conservative estimate; the real number isContinue reading “98% of Trademarks in the U.S. Are Never Registered”

Webinar Follow-up: Why You Should Care About Your IP, Part 1

Thank you again to SCORE for hosting me for “IP 101: Why You Should Care About Your IP”. The response was literally overwhelming!  We had over six hundred webinar registrants and more than two hundred people attended live – you can listen here.  At the end, there were about fifty unanswered questions.  I have selectedContinue reading “Webinar Follow-up: Why You Should Care About Your IP, Part 1”

Spotify Up Against Class Action Suit for Copyright Infringement

Streaming services have become the latest step in the evolution of how we consume content. People are no longer encumbered by physical copies of the movies they want to watch or the music that they wish to listen to. That is especially true for music: not only do you not need to carry around your CDsContinue reading “Spotify Up Against Class Action Suit for Copyright Infringement”

Protect Your Intangible Assets in the New Year

With the new year fast approaching, now is the time for people to make resolutions for 2016. We’re all going to eat better, exercise more, finally tell off that neighbor that’s been eyeballing us since we moved in. But words are cheap, and few of us meet those goals we so ambitiously set forth inContinue reading “Protect Your Intangible Assets in the New Year”

Twitter Tries to Trademark “Subtweet”

As technology advances, human behavior changes. Where once we were forced to deal with others face-to-face, the internet has allowed us to communicate across great distances. We can talk to relatives who live across the country, or collaborate with colleagues on the other side of the world. But our means of communication can’t make usContinue reading “Twitter Tries to Trademark “Subtweet””