Author Archives: Jean Niehues

Myth 6: Domain name is the same as trademark

This guest blog was written by Andrew Tessmer of XLR8.

Myth 5: Crowdfund first, protect later

If you missed Mary’s webinar “Is Your Business at Risk? 10 Tips to Manage Risk and Maximize Value” with the good people at Early Growth Financial, let me first say shame on you.  But I forgive you. Secondly, you’re in luck, because I have your recap here with all of the highlights on the proceedings.

Myth 4: There’s no difference between employees and contractors.

Traklight has always tried to demysify the legal space for consumers’ benefit, especially when it comes intangible assets and intellectual property. It’s even better when lawyers do the same and truly understand their clients’ needs. Yesterday may have been Mother’s Day, but today we applaud you modern lawyers making make quality content!  Here are ourContinue reading “Modern Lawyers Making Quality Content | Legal Link Love”

Myth 3: We will be co-founders forever

If you’re a regular reader of our blog or Mary’s Forbes contributions, you know that we here are Traklight are fans of the show Silicon Valley. A show about a tech company has a ring of the familiar, and said company’s early stage struggles and failures to plan are certainly going to pique our interestContinue reading “What Pied Piper Could’ve Done to Avoid a Lawsuit”

If a potential investor looked at your company today, what value would you place on the company? How would the investor value the company? These are both interesting questions to ask yourself and ones that you need to have answers for to be ready.

In part one of the series, I discussed not doing the proper paperwork before going to market. Myth 2: We can patent all of our ideas.