If you’re guessing it’s the secret formula for the Krabby Patty sorry—though you have to give Mr. Krabs his due—he’s held Plankton at bay for more than fifteen years. So then, what is it? Think.
That’s right—it’s the formula for good ol’ Coca Cola®. It has been, continues to be, and probably always will be a trade secret. What’s important about the story is that Coke’s secret formula has only ever been protected as a trade secret. So how did they do it?
Continue reading “The Most Valuable Trade Secret Ever—and How It Stayed That Way”
The big question that anyone running a business asks, or at least should be asking, is, .jpg)
Well, it’s that time again; time for me to quit procrastinating and attempt to write a blog post. We are continuing with enhancements to our web application. Some upcoming, noteworthy changes are:
The world of copyrights has been an endless well of information and complex issues that never stay out of the courts. And out of all business entities that take those issues to the courts, the entertainment industry has been there countless times. While that has never really ended, could there be a new watchdog group available to help keep institutions like the music industry from pursuing litigation?
Chances are you or someone you know has purchased and assembled furniture from IKEA. It’s a Herculean task to attempt solo, and if you undertake it with a friend or loved one, your relationship may not survive the strain. Those of us who have come out the other end of the building process sweaty and filled with impotent rage may wonder how anyone might have anything beyond a grudging respect for IKEA, to say nothing of love. But the company has more than its share of passionate fans in online communities, spreading their love of pre-packaged furniture across the internet. Unfortunately, one blogger who runs a site devoted to the Swedish furniture giants and their products may find herself in an intellectual property infringement legal bind that will take more than an allen wrench to solve.
Planning and focusing are two words that we try to use every day at 
Copyrights can potentially become a concern if your business happens to have acquired a very old business dealing in media. Stored in your business might be creative works that have been sitting around gathering dust for a long time and with no identification as to who created them. These could be books, photographs, or even articles with no author designation. It’s all intellectual property (IP) you could potentially use in your business for profit. But should you go ahead and use them if you aren’t sure if they’re copyrighted? How do you locate