At the point of near exhaustion last Friday on day nine of a 10 day trip, I got a second wind and became super-excited when talking to Becky, our Operations Specialist, about her new responsibilities managing our marketing projects. I was so happy she was stepping up and taking control. As she was talking I was almost in tears of joy, until I realized I was completely turned around—I’d driven to Marina Del Rey instead of Playa Del Rey…I could see the lights of Playa Del Rey in the distance but there was water in front of me.

Continue reading “Driving with the Fear While Running a Startup”

The threat is there, and is every creator’s worst nightmare! Zombies lurking in the mist, ready to tear your and your intellectual property (IP) to shreds. Patent trolls stalking you in your sleep, patiently waiting for the right moment to attack—

Well maybe not zombies, but protecting your intellectual property (IP) can be kinda scary. We want to stop history from repeating itself, which is why we’re making another call out to the entrepreneurial community to share their worst IP horror stories. 

Just answer these simple three questions to be featured on our blog:Continue reading “Do you have an Intellectual Property Story to Share?”

Last week’s Traklight on Forbes series reviewed how important it is to Pay Attention to Innovation and Intangibles. Check back every Thursday for more content. Thanks for reading!

---

When you’re first to market, it can be more challenging to get others to understand and appreciate your idea. There’s a lot of education of your audience involved. In Mary’s latest post to Forbes, she interviews Cricket Lee, Founder and CEO of Fitlogic, “an inside fit brand licensable to any wholesale or retail brand.” The algorithem she created will revolutionize the way the fashion industry sizes their products. So how did she do it? 

Continue reading “Forbes Update: An Entrepreneurial Journey of Being First to Market”

Comic books have become the source material for most of our summer blockbusters, their inventive worlds consumed by the film industry Galactus to slake its hunger for profitable material. Their expansion to the big screen, along with forays into the worlds of television, video games, and other media, have turned superhero franchises into financial juggernauts. If the proliferation of comic book conventions is any indication, there are countless nerds breathlessly waiting to hand over their money to the Marvels and DCs of the world for a glimpse at Batman v. Superman, the Avengers v. Ultron, or the X-Men v. diminishing returns. And after years of dispute over a copyright lawsuit, an industry legend’s estate may be getting its due.

Continue reading “Why It’s Important to Own the IP Rights to Your Work: Marvel vs. Kirby”

No business wants to give away its products. As an attorney, when you spend time evaluating potential clients that don’t pan out, you’re giving away your product—valuable billable hours. If a client needs only basic professional services and your firm is looking for bigger opportunities, your efforts can be time wasted.

With the right technology your firm can identify a potential client’s intellectual property, determine contract needs, and reveal legal issues that need your expertise. Since the process is initiated at the clerical level, most client pre-qualification information can be gathered without lawyer involvement or time. The lawyer’s first notice of a potential client can be accompanied by enough relevant information to determine the next step.

Continue reading “Introducing the Business of Legal”

In an effort to cover exactly the sort of content you’ve asked about, we’ve put together an initial list of a few topics regarding everything and anything intellectual property (IP). It’s a list that we will continually add to and update, so if there’s a topic that you see that doesn’t have a link, stay tuned—we haven’t written a post about it yet. But rest assured we will. Also, if you have anything regarding IP that you’ve been wanting to learn about, email our Digital Content Coordinator, Emily Ely, at eely@traklight.com. Thanks!

Continue reading “You Don’t Know What You Don’t Know About Intellectual Property”

My grandmother once told me that life without perspective leads you to have an unfulfilling life – always believing that the grass IS greener on the other side. The connection to IP? You. Our customers—from inventors and startups to small businesses and attorneys—continue to help us define and refine how Traklight can help you. Every time I meet someone new, they always ask me a new question that I’ve yet to be asked, helping me to consider an alternate perspective on intellectual property.

You’ve heard it a thousand times: 100% of businesses have intellectual property (IP). But we want to shake things up. We want to hear from you. Continue reading “Hey Small Business Owners: How Is Intellectual Property Defined?”

If you have been anywhere near Traklight or its members, protecting and leveraging your intellectual property (IP) has probably been drilled into your head so many times you have started reciting ‘work for hire’ and non-disclosure provisions in your sleep. Although there are many advantages to protecting your IP, let’s delve into how you can make money off of it, specifically in terms of licensing your intellectual property.

Continue reading “Be Smart About Licensing your Intellectual Property”

Last week’s Traklight on Forbes series interviewed Fitlogic Founder and CEO Cricket Lee on her Entrepreneurial Journey of Being First to Market. Check back every Thursday for more content. Thanks for reading!

---

Mary Juetten’s most recent Forbes post recounts her interview with Allen Rodriguez and Eva Hibnick, Co-Founders of ONE400, saw a need in the legal industry. They realized that law firms and legal tech startups could benefit from the impact of a well-functioning and attractive online brand marketing. During the interview, ONE400 commented on the problem that they’re solving:”ONE400 uses its extensive experience in the digital space to create product and marketing solutions that allow law firms to make their services available online in a way that today’s consumers of legal services are demanding.”Continue reading “Forbes Update: Start Small and Have a Big Impact with Your Business”

Data security is one of the foremost concerns of our current digital age. With so much of our lives being hosted online, databases are a treasure trove of personally identifiable information for hackers. We like to believe that companies take the best measures possible to protect that information, and perhaps that’s true, but there are far too many stories of data security breaches to think that it’ll never happen to you. Personally, I can’t count the number of times I’ve worried  someone might gain access to sensitive information like financial statements, tax returns, “Lord of the Rings” fan fic…er, business documentation. And now one of the most popular cloud storage solutions may find itself under fire for security concerns.

Continue reading “Data Security: Are Your Files Secure?”