You’ve heard people talk about intangible assets and why it’s important to protect your intellectual property (IP), as well as why you should protect it from the time you have the idea (not after you get into business). Have you ever asked yourself, “So what? Why is it important to me as a small business owner?”
Here are some examples of recent cases and how protecting their IP helped them make a case for what was originally theirs:
- Why It’s Important to Own the IP Rights to Your Work: Marvel vs. Kirby
- Eminem and Iggy Azelia out for Blood: Copyright Infringement
If I still haven’t gotten your attention, here are three reasons why you should consider securing that IP:Continue reading “3 Reasons Why You Should Protect Your Intellectual Property”