We don’t have any clever stories today about intangible assets or intellectual property, but if you’re reading this blog update from your inbox, or just happened upon reading our blog straight from our website, we wanted to wish you all a safe and happy Thanksgiving.

Continue reading “Happy Thanksgiving from Traklight!”

World football is steeped in history, tradition, and culture unlike that of any other sport. Tradition is why West Ham fans are forever blowing bubbles and Liverpool supporters never walk alone. Part of that great tradition is a club’s crest, passed down across decades and forever affixed upon the team’s shirts amidst ever-changing kit sponsors. And while there are countless great and unique crests across the world, one team’s design has landed it in a tussle with the Caped Crusader.

Continue reading “Bat Your Lashes at this DC Comics Trademark Infringement Case”

*tears up*

I’m proud of the internet. I’m proud of what great software developers and user experience designers have accomplished together. A round of applause for everyone who has hunched over their computers for weeks to make resources available for the small businesses out there! Thank you.

And now it’s time to showcase the fruit of their labor. Here are 9 Free Creative Resources for Businesses.

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Can you smell the holidays in the air? I’m talking about those scrumptious cinnamon-scented pine cones that just make you want to belt out “Jingle Bells” at the top of your lungs in the middle of the cereal aisle. 

With the holidays on our mind, we extended our Cyber Monday deal (ID your IP for only $59) though the end of the day today!Continue reading “Cyber Monday Deal Extended: Save $140 on ID your IP!”

I know it can be annoying or often downright difficult to figure out what is fair use and what is not fair use of copyrighted material, but that never means it is 100% free to distribute or even rebrand it as your own. If you think about it, adhering to the rules of protected intellectual property (IP) is really just a complicated version of a lesson we all learned in kindergarten: Don’t take what isn’t yours. 

Continue reading “From #Instagood to #Instabad and Back to #Instagood Again”

In today’s increasingly interconnected world, data security is as great of a concern as it has ever been. Even since an enterprising Ferris Bueller altered his attendance records to afford himself a day off, hacking has become far less farcical and far more malicious. From personal information to financial data, seemingly nothing is safe from the reaches of digital piracy. And one of Hollywood’s largest studios has fallen prey to this scourge.

Continue reading “Sony’s Copyrighted Material Leaked, Possibly by North Koreans”

Trademarks that aren’t inherently distinctive, like descriptive trademarks, must have secondary meaning to be protected under US Intellectual Property Laws. Secondary meaning occurs when the particular trademark transcends public awareness such that people, in general, don’t associate it with the product category, but with the actual specific company/brand. For example, most people associate Apple with the specific company rather than with computers in general.

Continue reading “How to Acquire Secondary Meaning for Your Trademark”

Last week on the Traklight on Forbes series, we shared an interview with Valcu Inc.’s founder and the importance of Disrupting the Legal Industry. Thanks for reading!

Continue reading “Forbes Update: Crowdfunding Update”

If running a startup were easy, everyone would be doing it. But for those of you with an adventurous spirit and can-do attitude, we have gathered a collection of recent news and blogs that pertain to running a business. These blogs should help you tackle issues ranging from copyright infringement to intellectual property (IP) theft. Enjoy!

Continue reading “Current News In Startup World | Links We Love”

Developing a solid intellectual property (IP) strategy is essential for emerging companies preparing for market entrance. Various forms of IP can usually be found in company’s portfolio and identifying these assets based on business goals and assumed future opportunities are at the core of that strategy. The following are a few tips to keep in mind to improve your IP strategy for startups.

Continue reading “IP Strategy For Startups”