Paramount to the success of any business is its brand, and thus brand recognition. You can have the best product, the brightest employees, and the most upscale offices or stores, but all of that is for naught if no one knows who you are. The most successful companies are able to build their brands to become synonymous with either a service or product so that people know reflexively what they do. But what if a company lost that brand? How readily would we be able to recognize it without the name, logo, or colors we’ve come to associate with it? Unfortunately for one Romanian football side, they may learn exactly what that experience is like.
Continue reading “Brand Recognition: The Intangible Asset Supporting Your Business”
Sometimes if you hear something enough, you’ll commit it to memory. And when it comes to your business, there are a lot of things you need to remember to keep straight. In the past, Mary Juetten, Traklight Founder and CEO, has written extensively about intangible assets, intellectual property (IP), and raising money for your startup. We wanted to recap some key points from some of her most 
This 
Everything in our lives need maintenance, whether it’s exercising your body, giving your car a tune up, or assessing the health of your business—more specifically their intangible assets. Unfortunately, many entrepreneurs do not fully understand the value of their current and potential intangible assets. Failing to identify those assets, including your intellectual property (IP), could spell the downfall of a business venture, whether risking funding from investors or the protection of IP itself. Getting help from an IP expert is something you should consider if you have been making any of these three common intellectual property mistakes.
Charles Dickens hit the nail on the head when he said, “It was the best of times, it was the worst of times.” That quote truly sums up Traklight’s 2014, as we had some amazing successes as well as some stunning setbacks. But that is the nature of an early growth company; it’s a rollercoaster ride. Fellow business owners, here are my top three lessons learned from this past year. May your 2015 be increasingly prosperous!
The Christmas season is a time when we become enamored with new things. I mean, sure, the season is about love and family and giving and some other stuff, but getting new things is pretty great too. Whether it’s the hot new toy as a kid or the coolest gadget as you get older, who doesn’t love getting something new under the tree? Fittingly enough, Traklight has something brand new for you just in time for the holiday, and you don’t even have to unwrap it.
Intellectual property (IP) is a huge talking point among investors, lawyers, and those 
I have been very fortunate in 2014 to meet hundreds of entrepreneurs and small business owners across the US, and even spend some time chatting on Skype with overseas early stage companies.