Traditional Intellectual Property Lessons LearnedEverything is simple in hindsight, am I right? Learn from other people’s experiences in this post. With an interview of ALICE app founders, Mary digs deeper in what this startup went through on the way to producing their product.
Continue reading “Forbes + Phoenix Startup Week Recap: February 2015”
If you’ve just opened a new business, this question perhaps hasn’t crossed your mind yet: Is IP part of your business’s foundation? In order to answer, you might wish to understand your intellectual property (IP) and how it factors into making any money. But before you do that, statistics tell us you probably aren’t paying enough attention to how important your IP is. Some small businesses do not fully comprehend the importance of what IP does for them and that is the crucial mistake they are making.
Continue reading “How Could 64% of Businesses Neglect This One Valuable Asset?!”
Good news, everyone: confidence is up. Not personal confidence, though it could be. (And why not? That new thing you’re doing with your hair really seems to be working.) The confidence in this case is small business confidence, which according to a report from the National Federation of Independant Business ticked up to in the month of February. According to the organization, their Index of Small Business Optimism rose to 98.0, the third-highest rating since early 2007. The index polls a cross section of small business owners and factors ten components into its ratings, including those small business’ plans to increase employment or capital outlays, whether they expect the economy to improve, and how their earnings are trending. The largest increase came in the number of owners who reported having hard-to-fill openings, which rose 3 percent from the previous report.
Traklight is always striving to offer exciting new features and options for our existing clients as well as new customers. From new questions in our questionnaire to new ways to visualize and understand your intangible assets, we have created a product that allows users to understand what they have now and what steps they need to take, both now and in the future, to protect those assets. And with our latest product addition, anyone can start this process for free.
Continue reading “Introducing Our Free Business Risk Assessment”
For small businesses trying to get their product in front of a larger market, the internet’s largest retailer may be providing a solution.
Continue reading “Amazon Unveils New Marketplace for Small Businesses”
As we have written about before, for many businesses, especially startups, intellectual property (IP) is their most valuable asset. If your company has created a unique product, technology, or service, protecting the intellectual property you have developed is paramount to your success. Both the company’s founders and investors must ensure all IP is first identified and then protected through agreements and registration, while also avoiding infringing on the intellectual property of third parties.
Continue reading “5 Biggest Mistakes Companies Make When Starting Up”
Occasionally, the Traklight team will test a product (hopefully crowdfunded). This time, we thought we’d help out a fellow company at CEI (Center for Entrepreneurial Innovation) and post a review.
Most businesses start with a single great idea. If you’ve had a brainstorm that seems like it might be a viable business opportunity, you are probably eager to get moving. As exciting as the opportunity seems, you might be overwhelmed by planning process. There are a few things that you can do to avoid overwhelming startup issues and make sure that your business starts off on the right foot.
Today we’re featuring a new crowdfunding project known as Kit Lab, a site where you can sell ingredient kits of your home brewing recipes. Kit Lab packs and ships the kits, authors share in the profits. The crowdfunding campaign launches tomorrow, April 2nd (link coming as soon as it’s up). Our interview with Kit Lab founder Ryan Sanders is below.
I started Kit Lab because I wanted to solve the headaches I was running into when brewing from recipes I found online. I also felt like I wanted a better way to know when my favorite authors posted new recipes online. What materialized from those needs was Kit Lab, a site where you can follow your favorite recipe authors, receive notifications when they post new recipes, and where when you find a recipe you’d like to try, you can simply “click to brew†and the exact ingredients are on their way to your doorstep. Simple!Continue reading “Bottoms Up! An Interview with Kit Lab founder Ryan Sanders”
A question we frequently receive here at Traklight is why should I identify my intangible assets? In our marketing, we show how our own products help businesses easily identify intellectual property (IP), which consists of assets that are both tangible and intangible. At first glance, identifying tangible assets always looks more important because they’re things you see and physically use. But many of the intangible assets in your business bring more value than you probably ever knew.
Continue reading “Why Should I Identify My Intangible Assets?”