KPIs: The Business of Legal

helloquence-61189-unsplashFor some law firms, success is the ability to add new clients to their roster. And while that is an important part of any firm, there are plenty of examples of firms that are bringing in new clients and still find themselves struggling to stay afloat. Success that is sustainable and long-lasting requires greater efficiency and insight, and that requires measuring key performance indicators (KPIs).

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Disney Suffers Setback in Copyright and Trademark Lawsuit

gui-avelar-749797-unsplashCompanies get big by protecting their intellectual property (among other things), but what happens when they become huge? It can be hard to manage a massive international concern as it is, and trying to fend off a multitude of instances of infringement while handling all of the other daily corporate concerns can be like trying to play whack-a-mole while juggling. It’s important to protect your brand and send a message to other scofflaws, but can it prove to be a case of exerting more resources than you’re losing when weighing the cost of continued legal action?

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Procter & Gamble File Trademarks for Texting and Social Media Acronyms

simple-322403-unsplashTrying to be “cool” is ultimately a futile effort, because that effort in and of itself seemingly makes one “uncool”. Doubly so for brands that are trying to chase trends rather than set them. In an attempt to sound like billion-dollar corporations are in fact run by chill 22-year-olds who “get it”, you can end up coming across like a satirical meme. Nevertheless, companies try to chase the youth market by sounding like parents trying desperately to stay relevant by using the latest slang that has filtered through to them, perhaps because they haven’t bothered to actually talk to any of the young people they’re trying to sell to.

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EU Advances Controversial Copyright Laws

kaitlyn-baker-422999-unsplashThe advance of technology brings new problems that we are forced to grapple with. We’re confronted with problems that we’re ill-equipped to handle, because our society is forever trying to catch up to the last issue that upended some part of how we live or work or entertain ourselves.

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The Business of Legal: The Data-Driven Law Practice by Nimbus Of Counsel Mary Juetten

annie-spratt-746981-unsplashMary Juetten’s second book, The Business of Legal: The Data-Driven Law Practice launched at the end of last month as a Kindle offering on Amazon.* Again written in plain English, with simple case studies, Juetten provides an approach for lawyers and other legal technicians to use data and process to drive change. Mary uses her thirty-year plus business, accounting, law, and consulting background to provide a road map for lawyers looking to improve their firms, all in less than 100 pages, complete with pictures! Actually, any professional can adapt the book’s advice to create a data-driven successful practice.

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Nimbus Of Counsel Mary Juetten Discusses Legal Tech Entrepreneurship with Legal Tech Founder at Clio Con

IMG_5035Clio’s annual conference brings together lawyers and legal tech enthusiasts to learn and share their insight and experiences to hopefully move their respective professions forward collaboratively.  At the 2018 Clio Con, Mary Juetten sat down with Kevin O’Keefe of LexBlog and Legal Tech Founders to discuss her own experiences with Traklight and her insights and advice for prospective entrepreneurs. Here are the main takeaways from the interview:

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Bumble, Tinder Battle Over Trade Secrets

yura-fresh-760057-unsplashIn what can be a cutthroat competitive landscape, small margins can have a big impact. It’s small differences that can help to set one company ahead of another in the marketplace, and every business is striving to establish its own competitive edge. While most play within the rules (or at least keep their malfeasance from public view), we occasionally see the legal battling that happens when one business believes itself to be wronged by a competitor whom they accuse of stealing their work or ideas or knowledge to get ahead.

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