Long, protracted legal battles are something that no company relishes, and can often end up causing as much harm as the harm they’re meant to remedy for the plaintiff. Companies of course have to take the necessary steps to protect their intellectual property, but any business would just as soon not have to go to court, even if it is in defense of their IP. Even in instances of companies with devoted legal teams and the resources to afford an extended court case, there’s no situation in which anyone would invite the headache involved.
Continue reading “Samsung and Huawei Settle Their Patent Dispute”
While most of the country only looks to the Supreme Court when matters of broad national importance are on the docket, it’s worth observing the court on more under-the-radar issues that could still have a significant impact on businesses or individuals around the country. One recent case could have massive repercussions in bankruptcy cases for years to come.
The current era of content has proven difficult to navigate for many of the creators that take advantage of the platform that social media offers to all to make their voices heard, particularly for those working in the areas of education or critique. There has always existed a tension between artists and studios and those who base their own work off of the work of others, but there has never before been the means for such an escalation of the conflict between the two parties as exists now.
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If there is one thing that we have learned in this space, it is that brands don’t take as kindly to puns, allusions or any other type of attempted tribute as those offering it might think. Many of us enjoy a clever play on words, but when there is a brand name and potential profits involved, entities tend to have less of a sense of humor than those of us without a stake in the matter.
Intellectual property is the backbone of any business, as we are often preaching, and there are few bigger businesses in the world of sports these days than the athletes themselves. Far from the days when baseball players sold cars in the off-season, athletes are now brands unto themselves, complete with all of the trappings of any other big business. And part of that business is the branding — the names and sayings and logos that athletes can use to sell their merchandise, their social media presence, and themselves, in essence. And athletes are increasingly willing to zealously guard those aspects of their brand from misuse, even on the part of one of the few entities that might remain bigger than the players themselves.
Much of what makes business what it is is the push and pull of competition and cooperation between different companies. The fiercest rivals can come to have common cause, and one business can come to rely upon another for its continued operation through the magic of licensing. Licensing is a necessary tool for all involved, a way for some companies to lawfully use the intellectual property needed for their products and others to earn a fair return on their creative work particularly in the case of smaller companies.
There’s little love from the general public for the legal system, and less still for attorneys. For most, the law is something to be avoided, or suffered when you find yourself within its machinations; few share the view that it can be restorative, or can provide protection or remuneration for harm done to themselves or their property. And few do more to bolster the negative view of the legal process than patent trolls. Distinct from the parties that engage in good faith attempts to protect their intellectual property, patent trolls are simply looking to wield patents as a weapon, looking to make as much money from a flawed system as they can.
There are few symbols so powerful as the logos of major sports apparel companies in the minds of consumers. In the right hands, they’ve come to be associated with the greatest in human sporting achievement, a clever bit of branding on the part of the respective marketers who first saw the advantage of having their logos plastered on our best athletes as they appear on TV. For others, particularly those of us who have gone a little soft around the middle, the represent both comfort and potential. The combination of athletic footwear with the requisite shorts or yoga pants suggests, “I could go running today; I won’t, but I could.” And for many of us, that potential is enough to invest heavily in these brands meant for those gifted with more ability and more determination.