In a world that is globally connected, one thing that can remain regional and provincial is restaurants, or, given the conglomerated nature of everything today, restaurant chains. Each region of the country has its own chains that denizens swear by, and in moving west in early-2014, I became privy to In-N-Out Burger, which has no locations further east than Texas. Its reputation preceded it, and while the food is worth the wait you’re inevitably forced to endure, the overheated hype from proselytizers made it impossible to live up to those outsized expectations. Nevertheless, you understand the populatity, and the brand that In-N-Out has built over decades.
Continue reading “In-N-Out Presses Trademark Case in Australia, Without Actual Restaurants”
The pandemic has forced nearly every business that relies upon having multiple people in a single location to rethink their models in a way that would allow them to continue operating with as little contact between people as possible. But what if your business is premised upon thousands of people gathering together in one location to watch an event, like sports leagues?
Intellectual property as a concept — the notion that ideas can be protected by their creators for the purpose of exclusive profit — is one that is central to the construction of capitalism as we know it both here in the United States and throughout much of the world. Businesses exist on the idea that they can offer something unique to consumers, something that must be guarded jealously, and the government does its part in offering legal protection to prevent infringement, lest the system fall apart. Like any ideology, it loses luster as it moves towards an extreme end point (in this case, hyper-protectionism beyond reasonable reading of the laws) but remains so embedded that the idea of significant change becomes harder with every passing day. Could that commitment to the IP status quo ultimately be our undoing?
Verisimilitude in video games is a relatively new issue, and as seen in the case brought by 
There is a question, irrespective of copyright, of how much ownership any creator has over characters once they’ve introduced them into the world. Fan fiction is a very real thing, and the demands of corporate interests necessitate licensing and spin-offs and any number of gambits that turn a creative property into a larger commercial enterprise. Rights are rights, of course, and rightsholders can exert control over how or if their creations are used for so long as they own them. But what happens when work falls into the public domain, at least partially?
Accountability is at the crux of this moment of our history — who bears blame for their action or inaction, particularly when the cost is borne by others. And yet it’s often the case that, for those in power, accountability lies elsewhere, often diffuse and shrouded behind rules and regulations and the law. Laws can protect us, but they can also serve as a fig leaf which people and organizations use to avoid questions or silence critics.
Change is necessary if we hope to grow, if recent events have taught us anything, but change can at times be difficult for practical and commercial reasons. Names are freighted with meaning and sown into our consciousness with time and repetition, and it’s impossible to simply remove negative connotations while keeping the positives, and thus names have to be changed entirely. It’s difficult for some, surely, but necessary to move forward, although the growth process might not be aided by further mistakes made while trying to change.
Plenty of small businesses use locality in creating a brand for their business. Here in the greater Phoenix area, there are no shortage of companies that make use of “Phoenix” or “valley” or “Camelback” or some other identifier of the region in their name, and no one bats an eye; after all, the name simply locates the business in the world. Then again, none of those companies have likely tried to trademark “Phoenix” knowing that such an effort would be entirely futile?
Should we applaud someone for doing the right thing, even if it took far too long for them to do it? That’s the question many people might have upon the news that the NFL’s Washington franchise has decided to “retire” their offensive nickname in favor of a new one. While the impetus for the change was largely the 
There’s nothing like success to warrant a bit of added scrutiny, especially when it comes to Big Tech, specifically social media. Facebook likely longs for the days when its worst problems were questions of propriety and ownership; The Social Network might seem downright nostalgic in the face of concerns over hate speech and misinformation that threaten to unmoor democracy itself. Twitter is similarly vexed by its own efforts to curb invective and untruths, particularly from influential users. Now TikTok, not so long ago the fun new app for the youths, finds itself assailed on all sides, including on the IP front.