Author Archives: Mary Juetten

When it comes to starting a small business, many may think of trademarks first and how those legal markers protect their business name in more ways than one. But copyrights are equally as important, even if they have some limitations on what they can protect. If you have never had experience with copyrights, then you should knowContinue reading “Dealing with Copyrights for Your Startup: Protection for Creatives”

Whether it be the golden arches of McDonald’s, the three stripes representing Adidas, or Apple’s apple with a bite, trademarks stare us in the face day in and day out. The best trademarked logos are those most easily remembered by their consumers. Hence, you can understand why the protection of these trademarks is such anContinue reading “Protect Your IP with Trademarks”

According to Bernard Klosowski, an Entrepreneur contributor, explains in Will the New Patent Law Kill the Garage Inventor and Startup that the new patent law is changing the game for new organizations. In the past, patents favored the entrepreneur who gave birth to their business in their homes, but all of that is changing now.

The biggest risks of cloud storage (especially public cloud), is that it is not secure. Cloud services are easy pickings for hackers whether they are pranksters or outright criminals. CIOs and IS departments know this and even though they preach the importance of security, they still keep important information in public cloud storage. It seemsContinue reading “Some companies are ignoring the risks of cloud storage”

Trade secrets for a business can truly make or break their success if those secrets are not protected. The U.S. Patent and Trademark Office points out that, by law, the U.S. is required to protect trade secrets that could pose a danger to the well-being of an important company. This is usually done through individualContinue reading “How Can You Protect Your Trade Secrets? Providing Protection for Your Business’s Livelihood”

When you search for intellectual property in your business, you may find existing trademarks that belonged to a prior business you bought out. This can happen in acquisitions, and there may be a trademarked property you will want to recycle to help bring a sense of familiarity to past customers.

What I learned about IP before I started at Traklight? I googled it, I wiki’d it, I snooped around Traklight.com …I also found an MIT course on IP, it was a bit outdated, yet I was still in over my head! I learned IP can be seriously tricky business. It is so very important toContinue reading “Meet Kenady, Client Engagement”

Recently, Cody Foster & Co. came into the limelight due to their blatant design infringements of a number of independent artists’ works. Cody Foster sells wholesale holiday accessories and ornaments to big retail chains including Nordstroms, Fab, Anthropologie, and the like. They mass-produce holiday ornaments claiming to be inspired by “many sources but especially fromContinue reading “Social media helps independent artists fight back against infringement”

Trade secret protection is an important asset for small businesses, but it is also an aspect of intellectual property law of which most startup founders may not be familiar.

Whiskey giant Jack Daniel’s filed a trademark infringement suit against Popcorn Sutton Distilling LLC, a small distiller of Popcorn Sutton Moonshine in Nashville, Tennessee, for allegedly copying Jack Daniel’s packaging style. As it appears, Jack Daniel’s contends that Popcorn Sutton intentionally designed its packaging such that it can ride on the popularity of the world-famousContinue reading “Jack Daniel’s slaps trademark infringement suit against Popcorn Suttons”