Author Archives: Jean Niehues

Why should you pay attention? Your performance as an entrepreneur directly depends on your ideas and how you execute them. Designing new products, coming up with new services, and creating an image for your business is hard work. It is important to protect your ideas so you can reap the rewards of this hard work.

It’s 9:30 pm when Elvis gets on the bus and sits down next to me. He pulls down his sun glasses, looks at me dead in the eyes, and says, “Honkey Tonk.” Although I am still a Traker, I have relocated; my new office sits on the West end of the famous Hollywood Walk ofContinue reading “Welcome to Hollywood: Where the Streets Have…Intellectual Property?”

Last week’s Traklight on Forbes series shared 7 Tips for Thought Leadership on a Startup Budget. Check back every Thursday for more content. Thanks for reading!   When you’re looking to increase the value of your company or startup to gain investor attention, one of the first things you should consider is how to create that value fromContinue reading “Forbes Update: Pay Attention to Innovation and Intangibles”

Jennifer Hill of SixtyVocab recently presented her webinar “Taking the Plunge Into Entrepreneurship: How to Dive in Intelligently.” For those who weren’t able to watch the live version, we have the recording and slides available below. Note: While this is a good overview of Jennifer’s presentation, we recommend you read the slides and especially listenContinue reading “Webinar Recap: Taking the Plunge Into Entrepreneurship”

Among the many questions about intellectual property (IP) rights, one of the most interesting I’ve come across is, “Are pictures of money copyrighted?” Sure, we’ve all had fleeting thoughts of printing out our own money and retiring to a beach somewhere to live like royalty, before the realities of things like prison and more prisonContinue reading “Are Pictures Of Money Copyrighted?”

Previously in our Traklight Trakers Series, we introduced you to one of our Administrative Interns, Erik Kuper. Today’s feature is our other intern, Eric. Eric was born in Plano, Texas, a city just north of the Big-D. Hardly calling himself a Texan as he only lived in the Lone Star State for several months, Eric hasContinue reading “Meet Eric, Traklight’s Intern”

Last time on MSNBC, Mary Juetten shared her thoughts about 4 common IP misconceptions on JJ Ramberg’s show, The Business War Chest. This time, Mary and JJ delved into a segment on trademarks and five important things you need to know before applying for a trademark.

Clear definition and protection of intellectual property (IP) is a must for startups, and yet as a new business it may be difficult to determine what should be protected. Here are a key few items to consider in planning stages:

Did you catch last night’s season premeire of Shark Tank? If you have been busy working out the details of your innovation, you may not have had the opportunity to tune into this popular TV show on which entrepreneurs seek investments from five self-made multi-millionaires and billionaires. If you have watched the TV show, thenContinue reading ““I’m In”: Why Entrepreneurs Use Patents”

College football is one of America’s most popular sports, and it affords the young men who play it the opportunity to become household names before they even reach the legal drinking age. From the greats of yesteryear like Archie Griffin, Herchel Walker, and Doug Flutie, to more recent icons like Tim Tebow and Johnny Manziel,Continue reading “Add Trademarks to the “Trill” List”