Author Archives: Jean Niehues

College football is one of America’s most popular sports, and it affords the young men who play it the opportunity to become household names before they even reach the legal drinking age. From the greats of yesteryear like Archie Griffin, Herchel Walker, and Doug Flutie, to more recent icons like Tim Tebow and Johnny Manziel,Continue reading “Add Trademarks to the “Trill” List”

Last week’s Traklight on Forbes series shared 5 Tough Lessons from Fundraising. Check back every Thursday for more content. Thanks for reading!   When you’re first starting a business, becoming a thought leader in your industry is probably the last thing on your mind. But as we see the increased use of inbound marketing and content distribution swayContinue reading “Forbes Update: 7 Tips For Thought Leadership On A Startup Budget”

Last week saw two popular artists file a complaint for copyright infringement. Eminem, the Detroit rapper who rocked the world with his hard hitting rhymes is suing the National Party of New Zealand for using the music for his hit song “Lose Yourself” in a campaign video. The campaign video to promote John Key, whoContinue reading “Eminem and Iggy Azalea Out for Blood: Copyright Infringement”

This will be Traklight’s last webinar. Don’t fret, because we will still be cranking out useful content for you in another form. Who better to end our monthly webinar series with a bang than Jennifer Hill, Co-Founder of Sixty Vocab? Mark your calendars for September 30 at 11 AM. 

When you hear about job growth in the US economy, you might attribute that to large corporations removing their hiring freezes or small businesses growing their employee base. You might be surprised to know though, that there is another factor that has a significant role in the job growth of the US economy: startups. 

If you were anything like me as a child, you had an unyielding love of the Star Wars films. From the wreched hive of scum and villainy that was Mos Eisley to a floating outpost called Cloud City, the films presented a world unlike anything I had ever seen. Perhaps most important to its longevity,Continue reading “Star Wars Director is After a Beer Brewery in Trademark Suit”

Hello Trakers, 

At Traklight, we share a lot of intellectual property (IP) horror stories (my vote is to set up a campfire and roast marshmallows over it next time). There are countless examples — these are just some of our most recent submissions. Hold on to your loved ones, and brace yourselves.

We are two today! This is the second anniversary of coming out of beta with our first self-guided questionnaire, ID your IP. Not to be confused with the date of our first website launch (Dec 2011), first IP Vault product (April 2012), our re-launch of our completely re-factored platform (March 2014). I am sure thereContinue reading “Happy Birthday Traklight: Into the Terrible Twos*”

If intellectual property (IP) was a rock band, then a patent would definitely be the lead singer. This is not to say they are better than other forms of IP, just the face of it, and an important one if applicable to your IP. An investor is more likely to be impressed with an IPContinue reading “Prioritized Patents: Do They Only Help Companies like Google?”