Traklight Founder Discusses 5 Trademark Tips with MSNBC

Last time on MSNBC, Mary Juetten shared her thoughts about 4 common IP misconceptions on JJ Ramberg’s show, The Business War Chest. This time, Mary and JJ delved into a segment on trademarks and five important things you need to know before applying for a trademark.

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Meet Eric, Traklight’s Intern

Previously in our Traklight Trakers Series, we introduced you to one of our Administrative Interns, Erik Kuper. Today’s feature is our other intern, Eric.


Eric-Gilmore-Traklight-Intern-Intellectual-PropertyEric was born in Plano, Texas, a city just north of the Big-D. Hardly calling himself a Texan as he only lived in the Lone Star State for several months, Eric has more claim to the title of “Arizonan,” having spent most of his life living in the farmlands of Gilbert, AZ.

Growing up, Eric’s family and friends were avid campers; weekends were often spent in the northern parts of Arizona relaxing in the cooler weather and roasting s’more’s over campfires. As if he could not get enough off the outdoors, Eric joined a Boy Scout troop along with his younger brother. They both progressed their way up through the ranks, ending with the rank of Eagle Scout. Although much busier now in his college years, Eric still goes out for the occasional Camelback Mountain hike and is hoping to start exploring the great outdoors through other avenues such as kayaking.

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Are Pictures Of Money Copyrighted?

Are Pictures of Money Copyrighted? Coins- "Decimal 25" Image Courtesy: Joseph Whom PhotographyAmong the many questions about intellectual property (IP) rights, one of the most interesting I’ve come across is, “Are pictures of money copyrighted?” Sure, we’ve all had fleeting thoughts of printing out our own money and retiring to a beach somewhere to live like royalty, before the realities of things like prison and more prison snap us back to reality. But behind such fanciful thoughts is a more salient question regarding the legality of using images of currency for artistic or creative purposes. So what are the rules as it regards images of money?

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Webinar Recap: Taking the Plunge Into Entrepreneurship

Jennifer Hill of SixtyVocab recently presented her webinar “Taking the Plunge Into Entrepreneurship: How to Dive in Intelligently.” For those who weren’t able to watch the live version, we have the recording and slides available below. Note: While this is a good overview of Jennifer’s presentation, we recommend you read the slides and especially listen to the recorded presentation for a better understanding. 

Traklight Tech Talks: ID your IP Enhancements

Shay discusses some of the technical changes to our site in his Traklight Tech Talks blog.  In July, he discussed the newest IP Vault enhancements. Today’s update is part 2 on recent IP Vault enhancements. Be sure to stay updated with these updates by subscribing to our blog.


IP Strategy Report ID your Intellectual Property

Welcome back to Traklight Tech Talks! This month we’re highlighting some exciting new features we’ve added to ID your IP to make it an even more robust portrait of your business including intellectual property (IP).

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Forbes Update: Pay Attention to Innovation and Intangibles

Last week’s Traklight on Forbes series shared 7 Tips for Thought Leadership on a Startup BudgetCheck back every Thursday for more content. Thanks for reading!


 

harvesting_intangible_assetsWhen you’re looking to increase the value of your company or startup to gain investor attention, one of the first things you should consider is how to create that value from the resources you already have or have already created. More than 80% of your business value sits in your innovation and intangibles.

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Welcome to Hollywood: Where the Streets Have…Intellectual Property?

Image Courtesy: Michael WithamIt’s 9:30 pm when Elvis gets on the bus and sits down next to me. He pulls down his sun glasses, looks at me dead in the eyes, and says, “Honkey Tonk.”

Although I am still a Traker, I have relocated; my new office sits on the West end of the famous Hollywood Walk of Fame. In the past month, I have walked past the flowers and memorials of Robin Williams and Joan Rivers, watched street performers do backflips over crowds of people, and have seen Mickey Mouse take pictures with tourists.

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Attention Entrepreneurs: How To Protect Your Ideas

Why should you pay attention?

Your performance as an entrepreneur directly depends on your ideas and how you execute them. Designing new products, coming up with new services, and creating an image for your business is hard work. It is important to protect your ideas so you can reap the rewards of this hard work.

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Indian Prime Minister Proposes Intellectual Property Changes

Image Courtesy: Global Panorama @ FlickrThe Indian Prime Minister, Narendra Modi, ended his US tour on October 1st following a packed Madison Square Garden speech and successful visit to the White House. Out of the many things on the agenda, intellectual property (IP) seemed to be a major consideration. He planned to encourage more foreign investment from America with his theme of “declaring India open for business.”

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Protecting your Inventions: Utility vs. Design Patents

Image Courtesy: Scott Robinson via FlickrIf you’re planning on patenting your idea, you should be careful in choosing which patent you apply for when protecting your inventions. There are many different kinds of patents, but most likely, you’ll be wanting to choose between a utility or design patent.

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