We love the chance to be able to share who we are with you. So for the next part in this ongoing series of Traker interviews, we want you to get to know our lovely CEO, Mary.
Dropbox Issues: Companies to Start Thinking More Seriously About Enforcing a Strict BYOD Policy
An ever-growing IT problem across the modern business landscape of today is the Bring Your Own Device (BYOD) phenomenon. Not so much the idea of BYOD itself, but the refusal of many employers to believe in its significance and the contribution to the workplace that it is capable of. A recent study conducted by ITProPortal.com shows that 60 percent of companies do not have a reasonable BYOD policy in place. What this means is that corporate security can become a large problem if employees are conducting company business on their own devices, and an effective security policy isn’t properly safeguarding proprietary information. The single biggest security issue that results is from dropbox issues.
Happy Holidays from the Traklight Family
Startup Years
Author’s Note: This post was written 12/21/13.
Did GoldieBlox Infringe on Beastie Boys Copyright?
GoldieBlox, founded by Debbie Sterling (who is also the company’s CEO), makes it their mission to inspire young girls to become engineers. Currently the the engineering field is governed by men. In GoldieBlox’s effort to pursue their mission they may have infringed on Beastie Boy’s copyright. In one of GoldieBlox’s YouTube Videos, a group of adorable girls created a “Rube Goldberg machine made of re-purposed pink toys.” A Rube Goldberg machine is a contraption that performs a simple task but with an elaborate chain reaction.
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Innovation Act: The latest bill attempting to curb patent trolling
Protecting Intellectual Property Today More Important than Ever
Protecting intellecutal property (IP) has been an issue since the dawn of modern industry. Debates rage over who it was that actually invented the radio, and many other products and technologies. Somewhere out there, Al Gore is probably still laying claim to this Internet thingy. Let’s take it one step further: Just a small bit of research shows that Xerox actually had the original designs for the mouse as a user interface and with it, the first personal computer to be sold for home use. Then, they gave a free tour of their facilities to some guy named Steve Jobs…D’Oh!
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We are Geese. We are Bees. We are Wolves.
Dealing with Copyrights for Your Startup: Protection for Creatives
When it comes to starting a small business, many may think of trademarks first and how those legal markers protect their business name in more ways than one. But copyrights are equally as important, even if they have some limitations on what they can protect. If you have never had experience with copyrights, then you should know that you can not copyright ideas, even if the expression of them sometimes can be.
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Protect Your IP with Trademarks
Whether it be the golden arches of McDonald’s, the three stripes representing Adidas, or Apple’s apple with a bite, trademarks stare us in the face day in and day out. The best trademarked logos are those most easily remembered by their consumers. Hence, you can understand why the protection of these trademarks is such an important part of business; their trademarks are what lead consumers to easily associate particular symbols with the appropriate company.
Regardless of whether a company is established and marketed their company to be well recognized, protection of trademarks can still become a problem. For example, many people around the United States and beyond can come up with In-N-Out Burger’s logo, the distinctively shaped yellow arrow pointing to the burger joint’s location off the freeway. The In-N-Out franchise was born in 1948, and although found mostly in California, the company has recently started to expand east.