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A Non-Disclosure Agreement (NDA) is a relatively straightforward and effective device that will help in protecting your intellectual property (IP). This is a quick guide to creating and using NDAs appropriate for your individual business needs.

What I learned about IP before I started at Traklight? I googled it, I wiki’d it, I snooped around Traklight.com …I also found an MIT course on IP, it was a bit outdated, yet I was still in over my head! I learned IP can be seriously tricky business. It is so very important toContinue reading “Meet Kenady, Client Engagement”

Recently, Cody Foster & Co. came into the limelight due to their blatant design infringements of a number of independent artists’ works. Cody Foster sells wholesale holiday accessories and ornaments to big retail chains including Nordstroms, Fab, Anthropologie, and the like. They mass-produce holiday ornaments claiming to be inspired by “many sources but especially fromContinue reading “Social media helps independent artists fight back against infringement”

Trade secret protection is an important asset for small businesses, but it is also an aspect of intellectual property law of which most startup founders may not be familiar.

Whiskey giant Jack Daniel’s filed a trademark infringement suit against Popcorn Sutton Distilling LLC, a small distiller of Popcorn Sutton Moonshine in Nashville, Tennessee, for allegedly copying Jack Daniel’s packaging style. As it appears, Jack Daniel’s contends that Popcorn Sutton intentionally designed its packaging such that it can ride on the popularity of the world-famousContinue reading “Jack Daniel’s slaps trademark infringement suit against Popcorn Suttons”

Emily is a California native, and a newbie to the state of Arizona. She and her husband, Tucker, most recently moved from beautiful Santa Cruz, CA, but before that, lived for two years in Santa Barbara, and for a year in Ventura – two amazingly gorgeous beach communities.

What I learned about IP before I started at Traklight? Not much at all! I knew that being in a creative field, my intellectual property was my biggest asset, but I had no idea if and how I could protect it. Traklight has taught me SO much in that regard, and I have put whatContinue reading “Meet Tara, Our Creative Director”

People either love or hate Starbucks. There is no in-between. But there is one Starbucks seasonal that most people across the board love: the pumpkin spice latte, the ingredients of which have been scrutinized and criticized time and again. Vegans were worried dairy was added; pumpkin fans were worried actual pumpkins were not added. (theyContinue reading “Do You Know the Duffin Man?”

Jill, our COO, mentioned to me about a month ago that we should do something FUN for Traklight’s 1st birthday. We brainstormed a bit and came up with a few ideas: the usual balloons, cake, that sort of thing. But I wanted something that would carry on as a tradition with Traklight into the futureContinue reading “Happy 1st Birthday, Traklight!”

It seems like designer Philip Scott’s sensual jeans, called “Gaga Jeans,” did not go down very well with Lady Gaga. When the designer filed for trademark registration of his “Gaga Jeans”, Lady Gaga’s attorneys fired a legal notice to the designer.