Author Archives: mwillee

 

Previously in our Advisory Board Series we introduced Dan Tyre, Hubspot Sales Director. Today’s spotlight is on social entrepreneur, Barbara Clarke. Our CFO often jokes about the female force of Traklight and our networking prowess. We are firm believers in not only networking but also paying it forward with introductions. Our path to meeting BarbaraContinue reading “Advisory Board Series: Barbara Clarke”

I started working at Traklight a couple of weeks ago and you can see that I look a little bit like the CEO (a younger version). The CEO is my mother but do not think that is an advantage! Working with family can be a bit of a challenge, but I have put together ofContinue reading “Tips For Working With Family”

We spoke last week on why you should identify & protect your IP. As we continue our Taking the Scary Out of Startup Series, we will talk today a bit more on culture. Traklight has a stated set of core values that we reference frequently. We start our monthly team meetings with a culture share.Continue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 4”

Previously in our Traklight Trakers series, we introduced to you Shay Harding. Today’s feature is Ashley Hoekstra, a Traker intern who looks strikingly similar to our CEO because, well, they’re related. Traklight’s one big happy family. Literally. 🙂

I woke up on April 4th and realized I had a podcast to do in the next 45 minutes. Through the power of Gmail search I pulled up the requirements—“Be prepared to talk about one problem you are having.” Just one? I started by asking our CFO what he thought I should talk about andContinue reading “Traklight’s First Commercial: Podcast Idea Comes To Life”

Not everything can be trademarked. Understanding how they work and what can or cannot be trademarked can be a slippery and dangerous slide down the rabbit hole. After the Boston Marathon Bombing in 2013, several companies made an attempt at trademarking the slogan that emerged from the tragedy – “Boston Strong”. The US Patent and TrademarkContinue reading “Two Tragedies Bring About Trademark Applications”

There are undoubtedly a myriad of thoughts running through the mind of any young man who achieves his boyhood dream and gets drafted into the National Football League (NFL): Am I going to start right away? What should I buy with my first big paycheck? Do I have to go to Jacksonville, or can IContinue reading “Johnny Manziel Seeks Trademark On “The House That Johnny Built””