Author Archives: mwillee

 

 

 

We spoke last week on why you should identify & protect your IP. As we continue our Taking the Scary Out of Startup Series, we will talk today a bit more on culture. Traklight has a stated set of core values that we reference frequently. We start our monthly team meetings with a culture share.Continue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 4”

I woke up on April 4th and realized I had a podcast to do in the next 45 minutes. Through the power of Gmail search I pulled up the requirements—“Be prepared to talk about one problem you are having.” Just one? I started by asking our CFO what he thought I should talk about andContinue reading “Traklight’s First Commercial: Podcast Idea Comes To Life”

There are undoubtedly a myriad of thoughts running through the mind of any young man who achieves his boyhood dream and gets drafted into the National Football League (NFL): Am I going to start right away? What should I buy with my first big paycheck? Do I have to go to Jacksonville, or can IContinue reading “Johnny Manziel Seeks Trademark On “The House That Johnny Built””

Previously in our Traklight Trakers series, we introduced to you Shay Harding. Today’s feature is Ashley Hoekstra, a Traker intern who looks strikingly similar to our CEO because, well, they’re related. Traklight’s one big happy family. Literally. 🙂

I started working at Traklight a couple of weeks ago and you can see that I look a little bit like the CEO (a younger version). The CEO is my mother but do not think that is an advantage! Working with family can be a bit of a challenge, but I have put together ofContinue reading “Tips For Working With Family”

Previously in our Taking the Scary Out of Startup series, we discussed “Leader = vision + passion + unending drive.” Today’s topic highlights the need to identify and protect intellectual property (IP) as a must do. But this is not an area where you would think that we at Traklight would have needed help. From dayContinue reading “Taking the Scary Out of Startup: Why Startups Succeed, Part 3”