Category Archives: Uncategorized

Everyone knows who Mark Zuckerberg is; the billionaire entrepreneur who started Facebook, one of the most visited sites on the Internet. He is an inspiration to entrepreneurs all over the world who are looking to launch the next big thing, a regular Joe who started with nothing and got everything. Well, I guess that’s notContinue reading “Learning How to Protect your Intellectual Property From Facebook”

America has finally joined the rest of the world and shifted from a ‘First to invent ’ system to a ‘First to file’ one. Now all I’m waiting for is for the Metric system to come kicking in the door; 12 inches in a foot, 5,260 feet in a mile. Seriously! Thankfully I didn’t haveContinue reading “Inventor’s Notebook”

Who knew this question could have so many answers? This question comes up more than you would think but maybe because I live in the startup world where scrappy entrepreneurs are looking for collaborators, co-founders, and capital. At a recent local Friday Lunch Friday Phoenix event, a founder asked if she should carry her NDAContinue reading “To NDA or not to NDA?”

Read about Josie Natori’s entrepreneurial journey at Simmons Leadership Conference covered by thenextwomen.com blogger Mary Juetten (aka our CEO). Inspiring! Feedback always welcome at info@traklight.com.

Funny how earlier this morning I was laying in bed thinking to myself maybe I won’t work today. I spent all of last night counting my heart beats/minute as I lay in bed willing myself to sleep, hoping this sudden surge in pulse due to typical entrepreneurial issues would subside. I woke up in oneContinue reading “Holy cow we WON!”

I was sitting in the company bullpen “working” away while our CEO and Director of Client Engagement were discussing strategy on a lead they were pursuing, when all of a sudden I was interrupted and asked point blank if my blog was completed because it was due today! My only defense was to act asContinue reading “So your Spouse is a Founder…”

For eight weeks, from January to March, approximately 2,000 SUCCESS readers challenged themselves and their small businesses by participating in the 2nd annual Start Small Win Big contest. In April they submitted their results to the judging panel of SUCCESS editors and small-business expert JJ Ramberg, who hosts MSNBC’s Your Business, a weekly show devotedContinue reading “Success Magazine’s ‘Start Small, Win Big’ Names Traklight A Finalist”

Salt Lake City, May 6, 2013 — Grow America and Sage North America announce the winners of the “She Can Pitch” competition for women-led businesses. Participants pitched their businesses in a two-minute video and used their social community to help vote and share. The top 50 were judged by a panel of investors and mentorsContinue reading “AZ’s Traklight Takes 2nd in Grow America℠’ ‘She Can Pitch’ Competition”

Part V was published today on TheNextWomen.com and we hope it helps entrepreneurs as they build their dreams.   Feedback on this articles and recommendations for future articles welcome!

As a marketer I could tell you story after story of the client with the website that has no CRM. You ask them where the data goes and crickets chirp on the other end of the line. What a missed opportunity. I can’t stress it enough- Data is valuable! Collect it, manage it and useContinue reading “Unlocking the Power of Your CRM”